If you have a YouTube channel name / tag that you absolutely have to have (or are in a hurry to squat) then check your email. As announced earlier this week, reservation emails are starting to go out, and if the name you want is particularly special, then you’ll need to be first in line to get it.

Every YouTube user will have a unique handle that applies across the platform, from channel pages to Shorts, YouTube’s TikTok competitor. Users can use a handle to mention others in comments, video descriptions, titles, and more, which YouTube says will make it easier for creators to reach audiences and increase visibility.