Apple will announce the iPhone 15 and iPhone 15 Pro models later this year in September with a boatload of changes. The standard models will feature a Dynamic Island display which will boost demand for the series. However, the iPhone 15 Pro models are expected to come with bigger changes, such as a titanium finish, upgraded cameras, a new Action Button, and much more. With these changes in place, Apple will potentially increase the price of the iPhone 15 Pro and iPhone 15 Pro Max.
iPhone 15 Pro and iPhone 15 Pro models are expected to see a price increase as Apple wants to create a wider gap with the standard models
According to Bloomberg. Apple will increase the price of the iPhone 15 Pro and the iPhone 15 Pro Max. While Apple is planning to use premium materials, the price increase is justified. However, with a decline in the overall smartphone market, it seems the iPhone 15 Pro models would feature comparatively reduced demand than the current models. As mentioned earlier, the price increase is projected for the iPhone 15 Pro as well as the iPhone 15 Pro Max. It will be the first time that both models of the 'Pro' series will be priced higher than $1,000.
Since the standard models will come with a Dynamic Island, Apple would introduce additional features for the 'Pro' models to create a wider division between the two models. Henceforth, the company will introduce exclusive features for the 'Pro' models that will justify the higher price tag. While it may not be an ideal scenario for the end user, the company is planning to increase its revenue.
This is not the first time that we are hearing about the price increase of the iPhone 15 Pro models. Currently, the iPhone 14 Pro starts at $999, and the iPhone 14 Pro Max starts at $1,099. The real question is how much the company is looking to increase the price of the iPhone 15 Pro models. According to our speculation, both models could come with a $100 price increase. This means that the iPhone 15 Pro will be available for $1,099, and the iPhone 15 Pro Max will be available for $1,199. However, these are mere speculations at this stage, as the final word rests with Apple.
We have recently reported that Apple is planning to use Grade 5 titanium on the iPhone 15 Pro models. To be fair, titanium is more expensive than stainless steel, and if the company wants to protect its profit margins, it will have to increase the price of the forthcoming 'Pro' models. Other than this, the iPhone 15 Pro will also house the all-new A17 Bionic chip based on TSMC's 3nm process. It remains to be seen what additional features the company is planning to differentiate the 'Pro' models from the standard models.
