NVIDIA teases “Project Beyond”, has GeForce RTX 40 marketing campaign started?

NVIDIA teases Project Beyond

And so it started.

NVIDIA social media accounts are now filled with a mysterious teaser video tagged #ProjectBeyond. It seems that not all accounts are affected by this marketing campaign, but most “GeForce” accounts are. The official global handle, US, Brazilian or even Japanese accounts are all included. Clearly, this is a global campaign.

It was long expected that NVIDIA might be teasing its new series soon. The teaser appears 12 days ahead of NVIDIA CEO Jensen Huang keynote at GTC 2022, the only known event where a new product series could be announced.

One should expect at least three new cards to be announced in the coming weeks, including RTX 4090, RTX 4080 and RTX 4070, the SKUs that have been subsequently leaking as we get closer to launch.

Of course, there is a possibility that this particular teaser may not be about the new cards specifically, but rather a new technology that we have not heard about yet but may be connected to the GeForce GPUS somehow. In fact, there is no countdown or any teaser on official websites yet, but Twitter, Facebook or Instagram accounts have now all changed. So, what is NVIDIA planning? Well, we should find out very soon.