LG is expanding its line-up of 'lifestyle' TVs to compete with Samsung. In addition to the Art90, LG will launch 42-, 48- and 55-inch Posé OLED TVs.

The so-called Posé OLED TVs come with LG's latest panel and advanced picture systems in a design "resembling a high-end furniture piece or art object", the company said. It is designed to look good from any angle. It also has a cable management system.

- "In addition to looking stylish from any angle, the TV provides stunning OLED evo picture quality that remains perfectly consistent when viewed from practically any vantage point," announced LG.
 


With Gallery mode
When not in use, the TV can switch to a newly implemented gallery mode. FlatpanelsHD examined LG's 'Always Ready' gallery mode in our LG G2 review here.

- "And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery."

LG's launch of the 'Objet Collection' lifestyle TV line-up is clearly a response to Samsung's succes with The Frame, The Serif and similar TVs. Unlike Samsung's models which come with scaled-down display and picture systems, LG's models are based on the latest OLED technology also found in high-end models including 4K resolution, Dolby Vision and Dolby Atmos support and HDMI 2.1.

- "Reflecting our leadership in the OLED TV market, unrivaled expertise in cutting-edge display and processing technologies, and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design," said Park Hyoung-sei, president of the LG HE. "These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes, and will likely appeal to consumers who understand and appreciate the value of genuine innovation."

LG's Posé (LX1) OLED TVs will be on display at this year’s Milan Design Week (Salone dei Tessuti) from June 7-12 and launch in 42, 48 and 55 inches. Availability and pricing details were not announced but you should expect them to be more expensive than LG's regular models.


 LG's Posé OLED TVs have a shelf and a built-in cable management system. Photo: LG